Mariah Carey’s “E=MC2” posted not only the highest sales week of the year but a personal career high mark for the singer as well.
“E=MC2” (Island Def Jam) sold 463,000 copies in the week ended Sunday, according to Nielsen SoundScan data, making it Carey’s sixth No. 1 album. Sales surpassed the previous best of 2008, Jack Johnson’s “Sleep Through the Static,” by 88,000 sales. Of Carey’s sales total, 50,000 were digital downloads.
Carey launched a significant television campaign prior to the album’s release. She appeared on “American Idol,” “Saturday Night Live” and “Oprah,” in addition to other shows. Friday, she will perform in Times Square on “Good Morning America” and then appear on “Live With Regis & Kelly.”
Album’s debut single “Touch My Body” was her 18th to reach No. 1.
Carey’s previous album, “The Emancipation of Mimi,” arrived at No. 1, selling 404,000. The six chart-toppers tie her with Madonna and Janet Jackson for second place behind Barbra Streisand’s eight. Madonna’s “Hard Candy” will be released Tuesday and will likely make a No. 1 debut.
Like on a weekend in which a major summer blockbuster opens, most labels got out of the way of Carey’s tax-day release.
Country tyros Lady Antebellum sold 43,000 copies of their self-titled Capitol Nashville debut to open at No. 4. Prior to the release, Lady Antebellum visited radio stations, performed on local-market television shows and did club shows in Los Angeles, Chicago and Minneapolis.
Thrice and Rush bunched up at Nos. 17 and 18, selling 21,000 copies of their new albums, “The Alchemy Index, Vol. 3 & 4: Air & Earth” (Vagrant) and “Snakes & Arrows: Live” (Atlantic), respectively.
Children of Bodom’s “Blooddrunk” (Fontana/Universal) at No. 22 and the Naked Brothers Band’s “I Don’t Want to Go to School” (Nickelodeon) at No. 23 both sold 19,000.
“Hello” (Virgin), the second album from singer-songwriter-guitarist Tristan Prettyman, sold 18,000 in its first week to open at No. 27; 84% of those sales were on iTunes. The track “Madly” was a recent iTunes single of the week.
“Konk” (Astralwerks), the second album from Brit rock act the Kooks and the current No. 1 album in the U.K., sold 13,000 to open at No. 41. Dark Lotus’ “Opaque Brotherhood” (Psychopathic) sold 12,000 and landed at No. 45.
The debut of “Juno” on DVD sparked sales of the soundtrack. The Rhino release rose 38 slots to No. 6, selling 31,000 copies in the week. Its cume is now 643,000.
Leona Lewis’ “Spirit” dropped a slot to No. 2, selling 95,000 units, a little less than half the number it did in its first week.