Grand opening to include gala, live music
The Grammy Museum will have its grand opening Dec. 3-7 with events that include a gala fund-raising concert and live music presentations.Located in the L.A. Live complex at Olympic and Figueroa, the 32,000-square-foot museum will offer four floors of multimedia presentations that explore and celebrate the legacies of all forms of music, the creative process, the art and technology of the recording process and the history of the awards. Bob Santelli, former CEO and artistic director of Experience Music Project in Seattle, has been named executive director of the museum. He will provide the vision and strategic leadership for the museum, serve as its chief spokesman and oversee its fiscal management, fund-raising and outreach efforts. Museum will present educational and public programs featuring films, lectures and performances in its 200-seat Grammy Sound Stage and will host special programs and private events throughout the many L.A. Live venues, as well as on its rooftop terrace. The launch is the culmination of the Grammy Awards’ 50th anniversary celebration. Grand opening activities include a media day and evening VIP reception on Dec. 3; a gala fund-raising concert on Dec. 4; school-group and educator tours on Dec. 5; a morning ribbon-cutting ceremony with music on the Nokia Plaza throughout the day on Dec. 6; and more live music on Dec. 7. The Grammy Museum officially opens to the public on Dec. 6. Neil Portnow, prexy-CEO of the Recording Academy, said the “museum will provide visitors a unique and hands-on opportunity to experience music’s rich legacy, as well as the special process that goes into creating it.” The museum will also give guests a behind-the-scenes look at the Grammy Awards. After a greeting in the lobby, visitors will be taken to the fourth floor, where the museum tour begins. Gallery space is filled with films, artifacts and interactive exhibits. The third floor takes guests behind the scenes into the art and technology of the recording process. The second floor houses the Grammy Sound Stage and will feature an exclusive film that captures the backstage world of the 50th annual awards ceremony. The second floor is also home to the Museum’s Special Exhibits Gallery. The first traveling exhibit, “Songs of Conscience, Sounds of Freedom,” will explore the depth to which music has been, and continues to be, a political force in society. Museum will be run by the Grammy Museum Foundation, a nonprofit organization created by the Recording Academy, with the collaboration and financial support of AEG, which owns and operates L.A. Live.
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