AEG Facilities has partnered to join the group that operates and books the San Diego Sports Arena, a venue that has fallen out of favor with touring musical acts over the last several years.
Arena Group 2000 and AEG Facilities will create a new entity to share control and responsibility of the existing operating sublease for the arena, which runs thru 2018.
The San Diego Sports Arena hosts more than 125 events each year; building held 35 concerts in 2007. In recent years, area venues such as Cricket Wireless Amphitheater in Chula Vista and Cox Arena have taken business away from the venue, which not that long ago was being considered for demolition.
Published reports have suggested that razing the building, which was built in 1966, is a possibility and that a new arena would be built on the site with an eye toward attracting a professional sports team. The city owns the property and has leased it to Arena Group 2000.
Focus will be on maximizing the number of events while increasing marketing partnerships and creating new sales initiatives for the venue, which holds up to 14,400 for concerts.
Concerts on the roster for this year include Janet Jackson, Neil Diamond, Carrie Underwood and the Rock Band Live package tour.
In the San Diego area, AEG has exclusive booking agreements with Humphrey’s Concerts by the Bay and Valley View Casino. They also present shows at Copley Symphony Hall, SOMA, the Civic Theatre, Qualcomm Stadium and the Del Mar Racetrack.
In California, AEG owns, operates or consults with Staples Center, the Home Depot Center, El Rey Theatre, and the Arena at the Anaheim Convention Center, and is developing Citizen’s Business Bank Arena in Ontario.