FunnyorDie.com video nears 3 million hits

The battle was lost. But why give up the fight?

So goes the thinking of “Hairspray” helmer Adam Shankman and composer Marc Shaiman, who rounded up a bunch of celeb pals and partied like it was Nov. 3 with the online video “Prop 8: The Musical.”

The just-over-three minute, star-filled extravaganza features John C. Reilly as a hateful fundamentalist and Jack Black as a laidback Jesus who sets him, um, straight.

Trouble is, the video debuted on FunnyorDie.com on Dec. 3 — nearly a month after the California proposition banning gay marriage had passed.

Even the composer admits it’s a shame the video didn’t raise awareness while there was still awareness to be raised.

“If not for the sharp thinking and hysterical leadership of Adam Shankman, it would all still just be in my head — I only wish I’d written it two months ago,” says Shaiman. “Damn.”

Too late or no, the video proved popular: By Dec. 11 it was approaching 3 million hits, even amid criticism of some cast members who hadn’t said anything publicly about Prop 8 before election day.

It’s not the only reaction the theater community has had to the success of Prop 8, though it’s more pleasant than some of the others: Scott Eckern, artistic director of Sacramento-based California Musical Theater and a practicing Mormon, resigned his post after activists found his name on a list of donors who had given $1,000 or more to to the “Yes on 8″ campaign, joining many of his fellow LDSers.

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