Brit band breaks bank at Apple's iTunes store

In an era in which few acts are able to duplicate sales results from just a few years ago, Coldplay sold 721,000 copies of “Viva la Vida” (Capitol) in the week ended Sunday, coming within 16,000 of the first week performance of “X&Y” in 2005.

The British rock band sold 316,000 copies of the album in its first day and set sales records at Apple’s iTunes store, posting the biggest first-day and first-week sales totals in the online store’s five-year history. Forty percent — 288,000 copies — of the album’s sales were digital, according to Nielsen SoundScan data.

In the U.K., “Viva” sold more than a half-million copies in 10 days.

It is only the second time in the 17-year history of SoundScan that albums have posted back-to-back debut weeks with sales of more than 700,000. Last week’s champ, Lil Wayne’s “Tha Carter III,” which sold 1 million copies, dropped to No. 2 this week, posting sales of 309,000.

EMI, which owns Capitol, and Coldplay participated in several nontraditional marketing ploys for a superstar act: The song “Violet Hill” was offered as a free download in April; the band appeared in an iTunes TV commercial; and they performed free concerts in London, Barcelona and New York. Their official U.S. tour begins July 14 in Los Angeles.

The soundtrack for “Camp Rock,” the Disney movie toplined by the Jonas Brothers that premiered on three Disney-owned stations over the weekend, sold 188,000 copies to debut at No. 3. “Camp Rock” was Friday’s No. 1 TV show, attracting 8.9 million viewers on the Disney Channel. It played on ABC on Saturday and on ABC Family on Sunday.

Katy Perry’s debut album, “One of the Boys” (Capitol), sold 47,000 to debut at No. 9.

Perry, appearing on the Vans Warped Tour this summer, has had considerable success with the song “I Kissed a Girl,” which has sold 1 million downloads.

“Rise and Fall, Rage and Grace” (Columbia), the first album in nearly five years from the Offspring, sold 46,000 copies to open at No. 10. Judas Priest’s “Nostradamus” (Epic) followed at No. 11 with sales of 42,000 copies.

Among other debuts, Blood Raw’s “CTE Presents: My Life: The True Testimony” (Def Jam) carved up 17,000 in sales (No. 30); rapper 2 Pistols’ “Death Before Dishonor” (Universal) shot off 16,000 (No. 33); and Wolf Parade “At Mount Zoomer” (SubPop) sold 13,000 (No. 46).

The “Reloaded Limited Edition” of Rihanna’s “Good Girl Gone Bad” sold 63,000 copies, lifting the album 117 slots to No. 7.

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