Viewers survived strike by watching DVDs
Network ratings took a dive during the writers strike — but that doesn’t mean consumers turned off their TV sets.Instead, audiences simply watched other things on their smallscreens, according to an online survey of 4,000 TV.com users. Per the poll, most viewers — 33% of the survey sample — survived the strike by watching DVDs of movies and TV shows. Next most popular strike survival strategy was to play videogames, as 24% of auds did. Eleven percent of respondents used the time to catch up on shows saved to their DVRs, while just 7% said they became “addicted to reality shows” such as VH1’s addictive “Celebrity Rehab.” Auds did find time for some non-TV activities. Fifteen percent of those who answered the survey said they used the strike as an opportunity to see more movies in theaters. Librarians, however, have to view the strike as a missed opportunity. Just 10% of the surveyed web surfers said they took up reading as a means of replacing their TV fix.