Toshiba not ready to punt HD-DVD ad

Company still planning to air Super Bowl spot

Call it a Hail Mary pass.

Toshiba hasn’t let Warner’s recent Blu-ray endorsement derail plans to advertise its HD-DVD players during the Super Bowl. Toshiba decided to proceed with its 30-second spot touting the high-def format despite the setback.

It’s just the latest facet of Toshiba’s never-say-die approach: The manufacturer has been drastically slashing player prices, hoping to turn the format war in its favor.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More News from Variety

Loading