You will be redirected back to your article in seconds

Italian TV fare fizzles at Mediaset

Canale 5 turning to American shows

Buy American — quick!

That’s the message Italy’s Mediaset is sending after a season of locally made TV flops brought down the ratings at its flagship channel Canale 5.

Mediaset needs “some good American series,” says VP Piersilvio Berlusconi.

Canale 5 has been hemorrhaging viewers amid the failure of high-profile new series including hospital drama “Crimini bianchi,” medical comedy “Medici miei” and variety show “Fantasia.”

At last week’s launch of Mediaset’s pay TV children’s channel, Berlusconi fils responded to critics with a frank admission: “It’s not been a good season. We’ve not been giving the viewers what they want.”

And what Canale 5’s relatively young audience wants, he says, are U.S. shows.

Canale 5 has nearly twice as many 15- to 34- year-olds as rival pubcaster channel RAI 1.

A Mediaset spokeswoman tells Variety that Berlusconi sees the quality of American TV as the key to higher ratings, but that there are no new buys firmed up yet.

More News

  • Taylor Swift Reputation

    Taylor Swift's 'Reputation': The Final Numbers Are In and It's a Monster

    Buy American — quick! That’s the message Italy’s Mediaset is sending after a season of locally made TV flops brought down the ratings at its flagship channel Canale 5. Mediaset needs “some good American series,” says VP Piersilvio Berlusconi. Canale 5 has been hemorrhaging viewers amid the failure of high-profile new series including hospital drama […]

  • Lena Dunham

    Lena Dunham Apologizes for Defending 'Girls' Writer Accused of Sexual Assault

    Buy American — quick! That’s the message Italy’s Mediaset is sending after a season of locally made TV flops brought down the ratings at its flagship channel Canale 5. Mediaset needs “some good American series,” says VP Piersilvio Berlusconi. Canale 5 has been hemorrhaging viewers amid the failure of high-profile new series including hospital drama […]

  • Wonderstruck

    ‘Wonderstruck’ Colorist Joe Gawler on How Film's Multi-Period Look Was Created

    Buy American — quick! That’s the message Italy’s Mediaset is sending after a season of locally made TV flops brought down the ratings at its flagship channel Canale 5. Mediaset needs “some good American series,” says VP Piersilvio Berlusconi. Canale 5 has been hemorrhaging viewers amid the failure of high-profile new series including hospital drama […]

  • Sarah Jones

    ICG President Steven Poster Pushes On-Set Safety, Slams Government’s Anti-Union Stance

    Buy American — quick! That’s the message Italy’s Mediaset is sending after a season of locally made TV flops brought down the ratings at its flagship channel Canale 5. Mediaset needs “some good American series,” says VP Piersilvio Berlusconi. Canale 5 has been hemorrhaging viewers amid the failure of high-profile new series including hospital drama […]

  • Isle of Dogs

    Production Designer Adam Stockhausen on Building Wes Anderson's Worlds

    Buy American — quick! That’s the message Italy’s Mediaset is sending after a season of locally made TV flops brought down the ratings at its flagship channel Canale 5. Mediaset needs “some good American series,” says VP Piersilvio Berlusconi. Canale 5 has been hemorrhaging viewers amid the failure of high-profile new series including hospital drama […]

More From Our Brands

Access exclusive content