Ad agency renamed

Situation Marketing, a Broadway interactive ad and marketing agency topped by prexy Damian Bazadona, has been renamed Situation Interactive.

Expanding org has moved to a new office in midtown Gotham and also recently launched a Vegas outpost.

Name change reflects the interactive focus of many of Situation’s marketing endeavors. Client roster includes “Wicked,” “Billy Elliot: The Musical,” Disney on Broadway and Roundabout Theater Company in Gotham, as well as “Phantom: The Las Vegas Spectacular,” Blue Man Group and Center Theater Group in Vegas and Los Angeles.

In recent years, Situation has helped created Internet initiatives such as a small-group sales function for “The Color Purple” and an online college rush program for Gotham institutions, including Columbia U.

Follow @Variety on Twitter for breaking news, reviews and more