You will be redirected back to your article in seconds

No treats for Broadway

Halloween, marathon distract audiences

Broadway sales took a tumble last week, with Halloween on Friday, the Gotham marathon on Sunday and the imminent presidential election all conspiring to distract potential auds from the box office.

Legiters had seen the perfect storm of interference coming and were prepped for the slide. Receipts fell about $1.5 million to $15.7 million for 30 shows on the boards (or $16.2 million including estimates for “Young Frankenstein”).

Still, there were bright spots. The well-reviewed revival of “Speed-the-Plow” ($487,412), for instance, didn’t slow a bit, rising by nearly $75,000. Toplined by Jeremy Piven, “Speed” joins a list of other star-driven revivals — “All My Sons” ($718,832), “Equus” ($512,715) and “The Seagull” ($498,712) — to post strong tallies this season for nonmusical fare.

Also gaining ground was “Billy Elliot” ($981,223), playing its first eight-perf week of previews to an aud capacity of about 84%.

Elsewhere along the Rialto, however, dips prevailed. Six-figure drops were not uncommon, including at “In the Heights” ($640,915), “The Little Mermaid” ($600,202), “Gypsy” ($539,737), “Mary Poppins” ($537,384), “August: Osage County” ($331,628) and “Avenue Q” (sinking to a low $203,229), among others.

“Chicago” ($448,504) and “A Tale of Two Cities” ($303,755) posted losses in the high five-figure range.

Among the previewing shows (besides “Billy”), “American Buffalo” ($124,412) played its initial four perfs and “Dividing the Estate” ($198,239) had its first full week on the boards.

Industry watchers expects unstable box office over the coming week as well. That’s due to the recent clock switchover at the end of daylight saving time, which every year reliably throws off sales — although no one quite understands why.

More Legit

  • Jerry Springer The Opera review

    Off Broadway Review: 'Jerry Springer -- The Opera'

    Broadway sales took a tumble last week, with Halloween on Friday, the Gotham marathon on Sunday and the imminent presidential election all conspiring to distract potential auds from the box office. Legiters had seen the perfect storm of interference coming and were prepped for the slide. Receipts fell about $1.5 million to $15.7 million for […]

  • Nanette Fabray Broadway?s First Lady, Nanette

    Nanette Fabray, TV Star of the '50s and '60s, Dies at 97

    Broadway sales took a tumble last week, with Halloween on Friday, the Gotham marathon on Sunday and the imminent presidential election all conspiring to distract potential auds from the box office. Legiters had seen the perfect storm of interference coming and were prepped for the slide. Receipts fell about $1.5 million to $15.7 million for […]

  • david mamet

    David Mamet Says He Wrote a Play About Harvey Weinstein

    Broadway sales took a tumble last week, with Halloween on Friday, the Gotham marathon on Sunday and the imminent presidential election all conspiring to distract potential auds from the box office. Legiters had seen the perfect storm of interference coming and were prepped for the slide. Receipts fell about $1.5 million to $15.7 million for […]

  • Hello Dolly review Bernadette Peters

    Broadway Review: Bernadette Peters in 'Hello, Dolly!'

    Broadway sales took a tumble last week, with Halloween on Friday, the Gotham marathon on Sunday and the imminent presidential election all conspiring to distract potential auds from the box office. Legiters had seen the perfect storm of interference coming and were prepped for the slide. Receipts fell about $1.5 million to $15.7 million for […]

  • Music Theatre International

    Drew Cohen Named Global CEO of Music Theatre International

    Broadway sales took a tumble last week, with Halloween on Friday, the Gotham marathon on Sunday and the imminent presidential election all conspiring to distract potential auds from the box office. Legiters had seen the perfect storm of interference coming and were prepped for the slide. Receipts fell about $1.5 million to $15.7 million for […]

  • Male Gallery Capsule Placeholder

    Korean Stage Director Lee Yoon-taek Accused of Rape

    Broadway sales took a tumble last week, with Halloween on Friday, the Gotham marathon on Sunday and the imminent presidential election all conspiring to distract potential auds from the box office. Legiters had seen the perfect storm of interference coming and were prepped for the slide. Receipts fell about $1.5 million to $15.7 million for […]

  • Kings review

    Off Broadway Review: 'Kings' With Aya Cash, Gillian Jacobs

    Broadway sales took a tumble last week, with Halloween on Friday, the Gotham marathon on Sunday and the imminent presidential election all conspiring to distract potential auds from the box office. Legiters had seen the perfect storm of interference coming and were prepped for the slide. Receipts fell about $1.5 million to $15.7 million for […]

More From Our Brands

Access exclusive content