Venue redubbed Samuel J. Friedman Theater

Manhattan Theater Club has set a date for the rechristening of its Broadway venue, now skedded to be renamed the Samuel J. Friedman Theater Sept. 4.

Currently known as the Biltmore, theater was renovated and reopened by MTC in 2003. Renaming occurs concurrently with a donation to MTC from the Gerald J. and Dorothy R. Friedman Foundation.

The late Samuel Friedman was a Broadway publicist who began his career in the 1930s and worked on shows including “Diamond Lil” and “The Threepenny Opera.” Also set to be honored during the Sept. 4 ceremony are fellow praisers Shirley Herz and Bob Ullman, who will have a lobby named after them.

First show in the Friedman will be “To Be or Not to Be,” a new theatrical adaptation of the 1942 pic that begins perfs Sept. 11.

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