NEW YORK — As Gotham temperatures heated up in Week 8 (July 14-20), so did the Rialto box office.
Most Broadway shows saw sales increase, with six productions perched in the millionaire’s club — including, for the first time, “In the Heights” ($1,006,911), which has been steadily on the rise since it picked up four Tonys last month.
Also among those moving up was “Mamma Mia!” ($1,007,600), picking up steam as the movie version pulled in counterprogramming coin at the multiplexes over the weekend. With “Heights,” “Mamma” joined regular millionaires such as “Wicked” ($1,522,706) and “The Lion King” ($1,321,116) at the head of the class.
Largest gain was posted by the final week of “Passing Strange” ($393,296), which more than doubled its tally over the prior sesh, while “Mary Poppins” ($978,867), up $130,000, also did well.
“Legally Blonde” ($855,990) topped $850,000, propelled in part by the reality casting skein that just wrapped on MTV. Last week saw the final appearance of original star Laura Bell Bundy, while today, the replacement thesp, announced on the TV show Monday night, steps into the lead.
For the week ended Sunday, total Rialto cume rose around $875,000 to $19.3 million for 29 shows reporting.
Only dips of the frame were seen at “Thurgood” ($242,497), down about 10% and playing to 62% capacity auds, and, slipping slightly thanks in part to last week’s press comps and opening night, “[title of show]” ($154,120), which played to houses at 48% of capacity.
Now that reviews — a mixed bag, with several positive — have hit, it remains to be seen whether the show will gain word of mouth momentum over the next several weeks.
The 25 musicals grossed $17,408,593 for 90.2% of the Broadway total, with an attendance of 219,498 at 87.7% capacity and average paid admission of $79.31.
The six plays grossed $1,897,202 for 9.8% of the Broadway total, with an attendance of 28,120 at 74.4% capacity and average paid admission of $67.47.
Average paid admission was $77.97 for all shows.