Box office fizzles and burns on Fourth

Broadway Grosses

NEW YORK — The usual Fourth of July slowdown coupled with the recent post-Tony closings of three productions helped contribute to the steepest July Fourth dip at the Broadway box office since 2004.

Cume for Week 6 (June 30-July 6) fell around $1.6 million to $18.8 million for 30 shows reporting (or $19.7 million including “Young Frankenstein” estimates). In 2004, the Main Stem’s tally fell by nearly $2 million to $14.7 million for 30 productions.

The star-spangled holiday rarely lights up the Rialto, which never seems to outpace fireworks as the frame’s main attraction.

In the past few years, however, the traditional stumble has proved less dramatic — and, in fact, the slowdown didn’t hit too hard for most individual productions currently running.

But since that softening was compounded by the loss of coin from three productions that closed June 29 — “Curtains,” “Top Girls” and “Sunday in the Park With George” — the week-to-week difference looks more extreme.

Shows that managed to buck the downward trend included “Wicked” ($1,518,261), “Mary Poppins” ($954,086), “South Pacific” ($874,602), “Monty Python’s Spamalot” ($657,859) and “Avenue Q” ($324,376).

“Gypsy” ($810,137) saw the largest decline of the week, down by about $95,000, although that revival’s sales remained healthy. “Legally Blonde” ($701,302) was off by $85,000.

More alarmingly, tuner “Passing Strange” ($176,067) slowed by nearly $70,000, losing 28% compared with biz the prior week. “A Catered Affair” ($244,651), set to close July 27, slid 18%.

Otherwise, the downturn did not prove a major one at many box offices.

The 25 musicals grossed $16,518,285 for 87.5% of the Broadway total, with an attendance of 221,599 at 90.2% capacity and average paid admission of $74.54.

The seven plays grossed $2,362,156 for 12.5% of the Broadway total, with an attendance of 41,735 at 79.8% capacity and average paid admission of $56.60.

Average paid admission was $71.70 for all shows.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety

Loading