Baby steps on Broadway

Box office rebounds slowly

Broadway rebounded a bit, but only a bit, in the wake of the $4 million post-Labor Day hit taken during the prior frame.

Most shows posted gains, including a middle pack of offerings — such as “Chicago” ($451,569), “Grease” ($426,214) and “Legally Blonde” ($407,965) — that saw individual rises in the $50,000 range. “The Lion King” ($1,097,103) stepped up by more than $105,000 to rejoin the millionaires’ club, while “Monty Python’s Spamalot” ($415,770) and “Gypsy” ($634,669) climbed by nearly $100,000 each.

To the surprise of no one, the attraction of Daniel Radcliffe in “Equus” ($630,360) proved strong right out of the gate, with the revival becoming the Rialto’s top-earning straight play in its first seven-perf week. Capacity was 74% — which last week was on the high end, behind the nearly full top five — while average price paid per ticket hit $100, trailing the $113 of “Jersey Boys” ($1,101,156) and the $109 of still-super “South Pacific” ($907,972).

“Pacific” actually dipped slightly, while “Xanadu” ($166,695), the only other production to post a loss from the prior week, sank nearly $95,000 in the wake of Whoopi Goldberg’s departure. Meanwhile, the fall doldrums clung particularly strongly to “[title of show]” ($107,590), drawing crowds at 30% of capacity.

Among Broadway’s newer additions, Frank Langella starrer “A Man for All Seasons” brought in $141,039 for its initial five previews at the Roundabout, while “A Tale of Two Cities” ($389,024), heading toward its Thursday opening, played to auds at about 65% capacity.

Total Rialto sales rose about $645,000 to $13.8 million for 25 shows on the boards, or $14.4 million including the $590,000 estimated gross for “Young Frankenstein.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety