Audiences flock to ‘White Christmas’

Holiday show continues to bring in bucks

A lot of legitgoers are apparently dreaming of a “White Christmas.”

The holiday run of “Irving Berlin’s White Christmas” ($1,397,885) was one of the few shows to see grosses climb after last week’s Thanksgiving sales spike. Tally, for a nine-perf week rather than the standard eight, stepped up by almost $140,000.

Even with that extra curtain, the tuner still couldn’t knock “Wicked” ($1,402,358) off its broomstick in the No. 1 spot. But despite some less-than-glowing reviews, “Christmas” looks to be joining prior Rialto runs of “Dr. Seuss’ How the Grinch Stole Christmas” in showing there’s a wintertime market on Broadway for holiday-themed offerings.

Also among shows to post gains last week were “A Man for All Seasons” ($332,577), which rose more than $70,000 and played to crowds at 95% of capacity in its second-to-last week on the boards.

“All My Sons” ($653,013), “Gypsy” ($604,616) and “Dividing the Estate” ($324,822) all were up by more than $65,000 each.

Nonetheless, total cume for the Street was down overall in the wake of the traditional boost bestowed by Thanksgiving weekend traffic at the B.O.

Sales came to about $20.4 million for 32 shows on the boards (or $21 million including estimates for “Young Frankenstein”). Tally was off about $2 million from the prior frame.

Still, numbers look appropriately strong for the weeks between Thanksgiving and Christmas, usually a robust period for Broadway. Six shows earned more than $1 million, including the recently opened “Billy Elliot” ($1,228,761).

Total attendance came to 243,464 (not counting “Frankenstein”), down a little more than 10,000 from the same sesh last year, which logged sales of $19.7 million.

Previewing tuner “Shrek the Musical” ($701,321) played seven perfs last week rather than eight after the cancellation of one show to allow more time for creatives to tinker in the run-up to the musical’s Dec. 14 opening.

In the first week of its brief Rialto stint, “Liza’s at the Palace” banked $553,261 and played to 92% capacity auds. Another limited engagement that opened last week, “Slava’s Snowshow,” brought in $198,798 and played to about 60% of potential, although those receipts may improve after favorable notices received in Monday’s papers.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety