NEW YORK – As Broadway box office continued to climb out of its post-Labor Day slump in Week 17 (Sept. 15-21), “All My Sons” filled nearly all its seats in its first five previews.
“Sons,” the revival of the 1947 Arthur Miller play co-starring Katie Holmes, pulled in a hefty $478,235 for five perfs and played to houses that averaged almost 98% capacity.
That puts “Sons” in the race for the fall’s top-grossing straight play, a position currently held by Daniel Radcliffe starrer “Equus” ($631,313 for seven previews). Last week “Equus” played to about 80% capacity, although sales could step up if the show fares well with Gotham critics in the wake of its opening.
Also new to the Rialto last week were “The Seagull,” tallying $369,609 in a respectable first-week bow, and teen-centric tuner “13” ($203,325). Both productions played full frames of eight perfs each.
New receipts from “Sons,” “Seagull” and “13” help account for the rise in coin taken in by the Rialto overall, which rose more than $1.7 million to $15.6 million for 29 shows on the boards (or $16.3 million including estimates for “Young Frankenstein”). Almost every individual production climbed.
“Monty Python’s Spamalot” ($494,410) bumped up close to $80,000 to log the biggest jump of the week, with increased sales attributable in part to the Sept. 19 return of Clay Aiken. Perennial “The Phantom of the Opera” ($731,525) also rose by more than $75,000.
While a couple of other tuners — “In the Heights” ($816,875) and “Gypsy” ($686,469) — climbed by more than $50,000 each, most other week-to-week gains were fairly moderate.
Rounding out the newer additions to the Main Stem, “A Tale of Two Cities” ($387,945) held steady even in its comp-heavy opening-night frame, while the Roundabout’s revival of “A Man for All Seasons” ($259,115) played its first full week of previews.
The 21 musicals grossed $12,700,774 for 81.9% of the Broadway total, with an attendance of 164,872 at 74.3% capacity and average paid admission of $77.03.
The eight plays grossed $2,945,382 for 18.8% of the Broadway total, with an attendance of 41,216 at 82.6% capacity and average paid admission of $71.46.
Average paid admission was $75.92 for all shows.