Warner U.K. taps marketing chief

Polly Cochrane moves from Channel 4

LONDON — Warner Bros U.K. has tapped marketing topper Polly Cochrane, who recently announced her decision to quit Channel 4 where she has worked for a decade.

Cochrane will join Warner Bros U.K. next April as VP and group marketing director, reporting to Josh Berger, prexy and managing director of WBUK.

She will work across all WBUK’s operating divisions — WB Pictures International, Warner Home Video, WB International Television Distribution, WB Digital Distribution, WB Interactive Entertainment and WB Consumer Products.

She will also join the U.K. company’s executive board and manage a team of 44 staff, encompassing consumer and business-to-business marketing, media and planning, publicity and promotions, and creative services and research.

At Channel 4, Cochrane masterminded marketing campaigns for, among others, the launch of digital spin-off channels More4, E4 and Film4 free to air.

Her decision to exit the web was seen as a blow to the broadcaster and came as it announced a program of cuts due to the advertising downturn.

Prior to working at Channel 4, Cochrane was head of advertising and promotions at rival U.K. web Five.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety