Teens twitter for ‘Twilight’

Fans turn vampire movie into major event

Fangirls are intent on turning Summit Entertainment’s “Twilight” into the event of the season, with more than 500 Thursday midnight shows sold out, according to online ticketer Fandango.

Summit and exhibitors decided to add hundreds of midnight screenings in advance of Friday’s official opening based on demand.

The “Twilight” book series is a beloved brand among tween girls and teenage girls. More than 17 million copies of Stephenie Meyer’s books have sold nationwide, including 8.5 million copies in the U.S.

Observers don’t quite know how to gauge “Twilight’s” box office potential. Advance ticket sales are outpacing those for Disney’s “High School Musical 3: Senior Year,” which opened to $42 million.

In May, “Sex and the City” stunned Hollywood when debuting to $57 million, an unheard of opening gross for a chick pic.

Generally speaking, female-skewing titles have modest openings but strong playability.

But that tradition is changing. Like “Sex and the City,” Disney’s “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour” and “High School Musical 3” both saw boffo openings on the strength of girls.

According to MovieTickets.com, nearly 400 runs of “Twilight” are sold out for the weekend.

Of those responding to a Fandango online survey, 65% said it was the love story that appealed to them most, while 18% said it was the vampire aspect.

In Westwood on Monday, hundreds of “Twilight” fans camped out to get a glimpse of that night’s premiere.

How high “Twilight” opens depends on how many teenage boys as well as older women go to see the pic. There are reportedly 8,000 members of fan club “Twilight” Moms.

On the foreign front, Summit’s going day-and-date in four major markets with launches in Italy, Mexico, Russia and Sweden.

Pic will open in a staggered pattern, with most markets rolling out prior to Christmas. London will see a premiere on Dec. 3, ahead of its Dec. 19 launch.

(Dave McNary contributed to this report.)

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading