Now that the next “Harry Potter” installment won’t be opening at Thanksgiving, Sony and MGM have jumped on the chance to bow its Bond pic “Quantum of Solace” a week later than planned.
“Solace” will be released on Nov. 14 instead of Nov. 7.
Bond titles have traditionally opened the weekend before Thanksgiving, but Sony didn’t want to open too close to Warner Bros.’ “Harry Potter and the Half-Blood Prince,” so it originally settled on Nov. 7.
But the landscape changed last week when Warners announced it was pushing back “Half-Blood Prince” from Nov. 21 to July. (Studio made the move to even out its slate considering the gargantuan success of “The Dark Knight.”)
Summit Entertainment was the first to respond by moving Catherine Hardwicke’s vampire pic “Twilight” to Nov. 21 (Daily Variety, Aug. 18).
“We believe Nov. 14 is a great date that allows us to play straight through Thanksgiving and right into Christmas,” said Jeff Blake, Sony chairman of worldwide marketing and distribution. “We believe this decision will give the public a wider opportunity to see the film over the holiday.”
Within hours of the Bond pic’s migration to Nov. 14, Universal decided to move R-rated comedy “Role Models” off of that date and open it instead on Nov. 7.
As it stands now, “Solace” goes up against 20th Century Fox’s Nicole Kidman-Hugh Jackman epic “Australia,” from director Baz Luhrmann, Overture’s dramedy “Nothing Like the Holidays” and MGM comedy “Soul Men.”