'Mr. Hollywood' was a praiser for the Rat Pack

Publicist and entertainment journalist Larry Leverett, died from complications of heart disease Oct. 1 in Ventura, Calif. He was 71.

Leverett, who liked to be known as “Mr. Hollywood,” was raised in Chicago and started as an assistant at the Chicago Tribune. He began working as a publicist in Chicago, promoting nightclubs and hotels and booking celebrity engagements. He was hired to do publicity for the Rat Pack, and came to Hollywood in 1964. He worked as an assistant producer on several films at Goldwyn Studios.

In Hollywood, he did publicity work for “The Sound of Music” and “The Sand Pebbles,” and represented talent including Jayne Mansfield and Lee Van Cleef. He later hosted “Hollywood Beat,” a public-access TV show where he interviewed celebrities and filmmakers, as well as writing for several magazines and newspapers.

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