You will be redirected back to your article in seconds

Principal to launch own production co.

Management firm hires Zepeda as head

Management company Principal Entertainment is forming a film production division, hiring Susana Zepeda to run it.

Principal, which reps the likes of Seth Rogen, Alan Arkin, Tom Wilkinson and Sandra Oh, is run by partners Estelle Lasher, Marsha McManus, Larry Taube, Meg Mortimer and Liz Robinson.

The pic production unit is the first dedicated division in the company’s 15-year run. While some Principal managers have been involved as producers on client projects, the intention is to grow that business in film and TV.

Zepeda had been president of Fox-based Winter Road Prods. and prior to that worked in development for Martin Scorsese and Gregory Nava. She will also act as a manager, signing Rod and Bruce Taylor, who scripted “The Brave One” and Fox Atomic development project “The Surrogate.”

More Film

  • Kingsman: The Golden Circle

    'Kingsman: The Golden Circle' Tops International Box Office With China Debut

    Management company Principal Entertainment is forming a film production division, hiring Susana Zepeda to run it. Principal, which reps the likes of Seth Rogen, Alan Arkin, Tom Wilkinson and Sandra Oh, is run by partners Estelle Lasher, Marsha McManus, Larry Taube, Meg Mortimer and Liz Robinson. The pic production unit is the first dedicated division […]

  • James Toback sexual harassment

    Dozens of Women Accuse Director James Toback of Sexual Harassment

    Management company Principal Entertainment is forming a film production division, hiring Susana Zepeda to run it. Principal, which reps the likes of Seth Rogen, Alan Arkin, Tom Wilkinson and Sandra Oh, is run by partners Estelle Lasher, Marsha McManus, Larry Taube, Meg Mortimer and Liz Robinson. The pic production unit is the first dedicated division […]

  • Robert Hawkins, Variety Rome Correspondent, Dies

    Bob Hawkins, Longtime Variety Journalist in Italy, Dies at 93

    Management company Principal Entertainment is forming a film production division, hiring Susana Zepeda to run it. Principal, which reps the likes of Seth Rogen, Alan Arkin, Tom Wilkinson and Sandra Oh, is run by partners Estelle Lasher, Marsha McManus, Larry Taube, Meg Mortimer and Liz Robinson. The pic production unit is the first dedicated division […]

  • Boo 2! A Madea Halloween

    Box Office: Tyler Perry's 'Boo 2!' Tops Downbeat Weekend With $21.7 Million

    Management company Principal Entertainment is forming a film production division, hiring Susana Zepeda to run it. Principal, which reps the likes of Seth Rogen, Alan Arkin, Tom Wilkinson and Sandra Oh, is run by partners Estelle Lasher, Marsha McManus, Larry Taube, Meg Mortimer and Liz Robinson. The pic production unit is the first dedicated division […]

  • Aida Begic Director Aida Begic poses

    Antalya Festival: Aida Begic on ‘Never Leave Me,’ Shooting Movies with Kids

    Management company Principal Entertainment is forming a film production division, hiring Susana Zepeda to run it. Principal, which reps the likes of Seth Rogen, Alan Arkin, Tom Wilkinson and Sandra Oh, is run by partners Estelle Lasher, Marsha McManus, Larry Taube, Meg Mortimer and Liz Robinson. The pic production unit is the first dedicated division […]

  • Antalya Fest Opens with Walken, Syrian

    Antalya Festival Opens with Walken, Syrian Refugee Crisis-themed ‘Never Leave Me’

    Management company Principal Entertainment is forming a film production division, hiring Susana Zepeda to run it. Principal, which reps the likes of Seth Rogen, Alan Arkin, Tom Wilkinson and Sandra Oh, is run by partners Estelle Lasher, Marsha McManus, Larry Taube, Meg Mortimer and Liz Robinson. The pic production unit is the first dedicated division […]

More From Our Brands

Access exclusive content