Judd Apatow told writer pals Seth Rogen and Evan Goldberg about his idea for a “weed action movie” back in 2002. Their stony vision, “Pineapple Express,” finally made its debut Thursday in Westwood.
Co-star James Franco said he boarded the “Pineapple Express” after a chance encounter with Apatow at the Austin Film Festival, where Franco’s 2005 comedic pic “The Ape” unspooled. “Judd said, ‘I miss the funny Franco,’ and we promised to find something to do together.”
“We’re going to make a pot movie every year,” ribbed Columbia Pictures prexy Matt Tolmach, adding that he had the sense from the get-go that the pic “would have to be a hard R — and the ‘R’ stands for… reefer.”
After-party provided plenty of grub for those finding themselves afflicted with the post-pot munchies. Greasy miniburgers and racks of convenience-store junk food awaited guests including Daniel Craig, Jim Carrey, Jack Black, Amanda Peet and David Benioff, Emile Hirsch and helmers Kim Peirce, Bennett Miller and Tom McCarthy.