Olympics puts hold on box office

Games takes chunk out of take

The Olympics may have turned the Beijing sky blue, but the outlook for the box office is gray.

Chinese B.O. for Aug. 4-10, the week that the Games opened, was 54 million yuan ($7.86 million), down 35% on the previous year, according to the China Film Group.

Some 2 million people went to cinemas, down 32% year on year.

Theaters are hoping today’s release of “The Incredible Hulk” on the Chinese mainland will scare up auds.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety