Olympics puts hold on box office

Games takes chunk out of take

The Olympics may have turned the Beijing sky blue, but the outlook for the box office is gray.

Chinese B.O. for Aug. 4-10, the week that the Games opened, was 54 million yuan ($7.86 million), down 35% on the previous year, according to the China Film Group.

Some 2 million people went to cinemas, down 32% year on year.

Theaters are hoping today’s release of “The Incredible Hulk” on the Chinese mainland will scare up auds.

More Film

  • Redbox Begins Renting 4K Ultra HD

    Redbox Begins Renting 4K Ultra HD Movies for $2.50 per Day in Six Test Markets

    The Olympics may have turned the Beijing sky blue, but the outlook for the box office is gray. Chinese B.O. for Aug. 4-10, the week that the Games opened, was 54 million yuan ($7.86 million), down 35% on the previous year, according to the China Film Group. Some 2 million people went to cinemas, down […]

  • Molly's Game

    TV and 'Peppa Pig' Boost eOne's Results, but Film Revenue Slumps

    The Olympics may have turned the Beijing sky blue, but the outlook for the box office is gray. Chinese B.O. for Aug. 4-10, the week that the Games opened, was 54 million yuan ($7.86 million), down 35% on the previous year, according to the China Film Group. Some 2 million people went to cinemas, down […]

  • 'Chris The Swiss' Review: Inventive, Dramatic

    Cannes Film Review: 'Chris The Swiss'

    The Olympics may have turned the Beijing sky blue, but the outlook for the box office is gray. Chinese B.O. for Aug. 4-10, the week that the Games opened, was 54 million yuan ($7.86 million), down 35% on the previous year, according to the China Film Group. Some 2 million people went to cinemas, down […]

  • 'The State Against Mandela and the

    Cannes Film Review: 'The State Against Mandela and the Others'

    The Olympics may have turned the Beijing sky blue, but the outlook for the box office is gray. Chinese B.O. for Aug. 4-10, the week that the Games opened, was 54 million yuan ($7.86 million), down 35% on the previous year, according to the China Film Group. Some 2 million people went to cinemas, down […]

  • 'Dear Son' Review: Powerful, Affecting Portrait

    Cannes Film Review: 'Dear Son'

    The Olympics may have turned the Beijing sky blue, but the outlook for the box office is gray. Chinese B.O. for Aug. 4-10, the week that the Games opened, was 54 million yuan ($7.86 million), down 35% on the previous year, according to the China Film Group. Some 2 million people went to cinemas, down […]

More From Our Brands

Access exclusive content