LONDON — Odeon, the U.K.’s biggest exhib chain, has teamed with Formula One Management to bring Brit auds live uninterrupted motor racing grands prix from across the world.
Starting Sunday, Odeon — in association with SuperVision Media — will screen 10 grands prix at 25 selected U.K. theaters. Other than the Canadian race on Sunday and Brazilian race on Nov. 2, all screenings will get off the grid at 1 p.m. local time. All screenings will run without adverts or interruptions.
Odeon will be screening the international feed, which is in HD Dolby Surround 5.1.
Odeon successfully experimented with screening Formula One when it hosted a one-off event for the British Grand Prix
in 2007 while the fever surrounding Brit driver Lewis Hamilton was at its height.