New film campaign for Hong Kong

FDC unveils plan to help boost local industry

HONG KONG – The Hong Kong Film Development Council (FDC) has unveiled plans for a new campaign to boost the territory’s flagging local industry.

The outreach program, called “Hong Kong Cinema, New Action,” will send FDC members and industry execs to countries in the region to tub-thump local content, and to link up with native shingles for co-production possibilities.

According to Wellington Fung, secretary general of the FDC, the first countries to be targeted are traditional markets like Taiwan, Singapore and Malaysia, as local content has not been selling well in these territories in recent years.

The council is also planning to send 60 industry personnel to the neighboring Chinese province of Guangdong in December, to discuss co-production possibilities with film studios there. Most Hong Kong-Mainland co-productions to date have been Mandarin-language films made with Beijing-based studios, even though the Guangdong province shares the same Cantonese dialect as Hong Kong.

The council, which administers several development and financing funds, has approved funding to the tune of HKD$18.4 million ($2.37 million) this year for a variety of genre productions.

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