Exec becomes senior VP of creative services

Julie Berk has been upped to senior VP of creative services at Universal Pictures.

Berk will continue to oversee all aspects of motion picture print advertising for U’s theatrical releases. She reports to prexy of marketing Eddie Egan.

Berk, who previously served as VP of creative services since 2000, formed the creative services department upon joining U in 1995 as director of creative advertising. She streamlined production of print ads for theatrical features and broadened the department’s scope to encompass newspaper, magazine, corporate and trade ads, as well as promotional items, publicity materials, premiere packages, special events and award campaigns.

Berk and her department are also responsible for developing theatrical feature campaign strategies and budgets, including the creative development, production and delivery of key art and collateral materials and the selection and oversight of outside graphics agencies.

Before joining U, Berk was an art director and account executive at Graphic Orb.

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