Movie revenue up 9.4% from previous year
HONG KONG – Theatrical box office in Hong Kong increased by 9.4% in 2007 according to data from the Hong Kong Theaters Association.Gross revenue topped the symbolic HK$1bn mark to reach HK$1.03 billion ($133 million), up from $121 million. Spectator numbers rose a less stellar 4.2% from 18.6 million in 2006 to 19.4 million in 2007. That implies that exhibitors are succeeding in increasing ticket prices, by a shade under 5% from $6.52 to $6.83. A factor helping both spectator numbers and price rises appears to be the arrival of four significant new multiplexes in 2007 and the closure of three smaller complexes. As of December, the HKTA membership included 49 theaters and 192 screens in a territory with a population just shy of 7 million. Although its end of year figures differ marginally from grosses reported by the Motion Picture Industry Association, both orgs give the same ranking to the top five pics. That puts “Spiderman 3″ as the top film of the year and “Lust, Caution” in third place. Hong Kong box office – top five of 2007 Spiderman 3 HK$54.5 million ($7.01 million) Harry Potter: Order of the Phoenix HK$52.4 million ($6.73 million) Lust, Caution HK$48.4 million ($6.22 million) Pirates of the Caribbean: At World’s End HK$40.6 million ($5.22 million) Transformers HK$39.9 million ($5.12 million) Source: Hong Kong Theaters Association $1=HK$7.78
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