CANNES — Targeting a sizeable ex-pat and Portuguese-language market in France, Brazilian TV giant TV Globo has inked with French IPTV operator Neuf Cegetel for carriage of TV Globo Intl., its premier overseas feed.
In a parallel deal, TV Globo Intl. will launch in Portugal via another IPTV player, Clix SmarTV.
The Gallic deal sees TV Globo Intl. airing free-of-charge this month on Neuf Cegetel, then switching to a premium service from May.
The premium charge reflects thinking that, while TV Globo Intl. is not a mass audience play, potential clients will pay Neuf Cegetel, which removed basic sub fees in 2006, in order to receive it.
Programming for the Neuf feed will tap both family entertainment programming from TV Globo, the broadcaster behemoth’s core channel in Brazil, and Globosat, its satellite system channels.
Internet Protocol Television is one of the fastest growing of New Media options and France is the largest IPTV market in Europe, with 5.1 million households. With a 15% market share, Neuf Cegetel is the third biggest IPTV operator in France, after Free Telecom and Orange, which are the first and second-largest IPTV operators in the world.
But as take-up slowed from second half 2007 as Free Telecom’s free-of-charge roll-out of IPTV set-top boxes reached completion, operators are targeting niche auds to continue to ramp up subs.
Launched April 2006, Clix SmarTV was Portugal’s first IPTV service. It is owned by media giant, the Sonae Group.