MADRID — Spanish mini-major Filmax Ent. has inked with Barcelona-based publishing company Grupo Godo to launch a pioneering digital terrestrial TV movie channel in Spain.
Deal will allow Filmax to run one of the four free-to-air DTT services owned by Godo in the Catalonia region.
The as-yet-untitled channel will begin trial broadcasts in November and will reach almost all of Catalonia by the end of the year.
Filmax will use it to offer movies from its huge catalog, which includes nearly 4,000 films as well as third-party pics.
A ground-breaker in new media distribution, Filmax also plans to launch a worldwide film, TV and music online megastore called yodecido.com.
Both initiatives allow Filmax to monetize its inventory — necessary because profits for indie distribution and production in Spain have dropped, given the weakness of the domestic market.
DTT reaches 49.7% of Catalan households, the highest penetration of any region in Spain. Analog switch-off in Spain is skedded for April 3, 2010.