Company makes distribution alliances
Brazilian sales company Elo Co. has expanded its U.S. distribution alliance with L.A. based indie production-distribution house Cinema Libre Studio, while striking a similar pact with Israel’s Cinephil.U.S. deal sees Elo licensing to Cinema Libre 25-plus features over the next year, while Elo handles rights in Brazil to Cinema Libre films. Aim of the deal is for Cinema Libre to open most films in U.S. theaters. The Cinephil alliance sees a similar mutual distribution arrangement. At Cannes, Elo is screening “Grassroots,” shot in 2005 by Brazil’s Andre Ferrezini, a doc special about Cambodian youth, trying to get over the country’s Khmer Rouge past; and Isa Albuquerque’s “Black Oil,” focusing on the discovery of oil in Brazil’s north. Elo Co. has restructured in three business units: Audiovisual, for film/TV content distribution; digital division Elo Channels, which groups film feed Elo Cinema Latino, and will before July focus on classical Brazilian films, from Vera Cruz studios; two music services, and a fashion feed featuring Brazilian top models. “Our goal is to create space for independents, starting with Brazilian content, but then bringing foreign cinema which cannot open in cinemas,” she added.