'Witch' director sets up Oops Doughnuts unit

Walt Disney Studios has cut a three-year first-look deal with Andy Fickman, who directed “The Game Plan” and recently wrapped “Race to Witch Mountain” for the studio.

Fickman has set up Oops Doughnuts Prods. that will be based on the Disney lot to develop family pics he will direct and produce. Betsy Sullenger is Fickman’s producing partner and head of development for Oops Doughnuts.

Fickman expects that his next directing project for Disney will be “Pool Rats,” a script he co-wrote with Kathryn Price and Nicole Millard based on his experience coaching a neighborhood league swim team. He and Sullenger will produce with Mayhem partners Mark Ciardi and Gordon Gray.

Before he got his directing career started with the Amanda Bynes starrer “She’s the Man” and the Showtime pic “Reefer Madness,” the former Universal Studios tour guide worked as a development exec at companies run by Gene Wilder and Bette Midler. He also worked for Verna Harrah’s Middle Fork Prods., where he was a producer on “Anaconda.” He met Sullenger during his stint at Middle Fork.

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