BANGKOK — The Thai movie industry scored another hit at the local box office with a fiendishly powerful start this week for “Art of the Devil 3.”
Distributed by Five Star Entertainment, the bloody supernatural thriller scored some $1.3 million on its four day opening weekend to Sunday, putting it well ahead of second place film, another local title “Dream Team.”
“The film did strongly on the opening Thursday and performed well over the four-day weekend,” Five Star exec Apiradee “Amy” Eiamphungporn, said. “The film has also been sold to 40 countries which were our customers for ‘Art of the Devil 1 and 2’.”
After a slow start to the year, local films are now on a roll. Two weeks ago teen romantic comedy “Hormones” made a $1.5 million bow and has now achieved $2.2 million as a cume.
In February, “Chocolate” a Thai female actioner from the Sahamongkol stable previously responsible for “Ong Bak,” kicked and fought its way to $2.05 million.
Biggest Hollywood movies to date are “Jumper,” which bounced along to $2.1 million, and “10,000 B.C,” which opened with a primeval $1.8 million first weekend, but slumped in subsequent frames and has now cumed $2.05 million.
Neither of the Hollywood films with Thai connections has performed outstandingly. “Shutter,” a remake of a hit Thai horror movie, claimed $350,000 after two weeks, and “Rambo,” which lensed in Thailand and is partially set in the country, claimed 390,000 in three weeks.