Exec named president of theatrical marketing
Cimarron Group. Curtin will be working closely with Cimarron Group founder Robert Farina in planning the company’s future expansion and growth. She will also work closely with Geoff Calnan, who has been upped to senior VP of domestic theatrical audio visual, to expand that division at the company. Cimarron creates marketing materials for studios. In addition to film campaigns, it also does work for such clients as Cirque du Soleil, the Coca-Cola Co., Fox, the Santa Barbara Convention and Visitor’s Bureau and Sony Corp. Earlier this year, Cimarron expanded into traditional advertising, launching the Traffic Agency, through which it landed Mitsubishi and Toyota Financial Services as clients.