Long-D and Huayi Bros. join forces

BEIJING — Chinese talent agency Long-D has combined its books with the country’s biggest private-sector film company, Huayi Bros., in what is China’s biggest ever artist management merger.

“We wanted to merge with Huayi as it gives us access to all areas of activity, not just artist representation,” Long-D’s marketing director Wei Chun told Daily Variety.

Wei said all talent on Long-D’s books, which includes thesps Lu Yi, Huang Qiusheng and Yi Nengjing and models Qu Yin and Meng Guangmei will now be represented by the newly merged company.

Negotiations were still ongoing about whether the name of the company will change.

Huayi’s chief financial officer Hu Ming said Long-D’s niche position in representing sports stars plus Hong Kong and Taiwanese stars made it an attractive partner.

Long-D general manager Liu Tao said the fierce competition in the agency business meant it was hard to compete by representing actors and models alone, and the decision to merge with Huayi was based on a desire to expand the areas of activity in which Long-D worked.

“It gives us a wider platform and helps us create more value for our stars. Huayi Bros. is the most mature co-operation partner for us,” said Liu.

Huayi, which is involved in film, TV, advertising and music, has been planning a stock market listing “to take things to a new level” and also aims to expand into cinema chains.

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