2929 options rights to ‘Serena’

Ron Rash novel hits stores this fall

Todd Wagner and Mark Cuban’s 2929 Prods. has preemptively optioned rights to “Serena,” the newest novel by Ron Rash, which HarperCollins subsid Ecco will release this fall.

Nick Wechsler brought the project to 2929 and will produce in tandem with Wagner, Cuban and production prexy Marc Butan. Deal is valued at the mid-high six figures, according to an insider.

Story concerns a Depression-era logging magnate and his wife who face off against land conservationists’ attempts to turn their land into a national park.

“I was drawn to the dynamic characters and unique setting in Ron’s book,” Wechsler said.

“We hope we can continue to be a go-to company for formidable filmmakers and esteemed literary projects,” Butan said.

Rash’s latest collection of short stories, “Chemistry and Other Stories,” was a PEN/Faulkner finalist.

More Film

  • Korea's Gang Dong-won to Star in

    Korea's Gang Dong-won to Star in Simon West’s ‘Tsunami LA’

    Todd Wagner and Mark Cuban’s 2929 Prods. has preemptively optioned rights to “Serena,” the newest novel by Ron Rash, which HarperCollins subsid Ecco will release this fall. Nick Wechsler brought the project to 2929 and will produce in tandem with Wagner, Cuban and production prexy Marc Butan. Deal is valued at the mid-high six figures, […]

  • Korea Box Office: 'Steel Rain' Defeats

    Korea Box Office: 'Steel Rain' Defeats 'Star Wars' to Dominate Weekend

    Todd Wagner and Mark Cuban’s 2929 Prods. has preemptively optioned rights to “Serena,” the newest novel by Ron Rash, which HarperCollins subsid Ecco will release this fall. Nick Wechsler brought the project to 2929 and will produce in tandem with Wagner, Cuban and production prexy Marc Butan. Deal is valued at the mid-high six figures, […]

  • netflix-the-little-prince

    Mediawan Closes In on Acquisition of Dimitri Rassam's ON Kids & Family

    Todd Wagner and Mark Cuban’s 2929 Prods. has preemptively optioned rights to “Serena,” the newest novel by Ron Rash, which HarperCollins subsid Ecco will release this fall. Nick Wechsler brought the project to 2929 and will produce in tandem with Wagner, Cuban and production prexy Marc Butan. Deal is valued at the mid-high six figures, […]

  • China Box Office: Local Titles 'Youth'

    China Box Office: Local Titles 'Youth' and 'Dunjia' Dominate Weekend

    Todd Wagner and Mark Cuban’s 2929 Prods. has preemptively optioned rights to “Serena,” the newest novel by Ron Rash, which HarperCollins subsid Ecco will release this fall. Nick Wechsler brought the project to 2929 and will produce in tandem with Wagner, Cuban and production prexy Marc Butan. Deal is valued at the mid-high six figures, […]

  • Star Wars: The Last Jedi

    Four Reasons Why 'Star Wars: The Last Jedi' Isn't One for the Ages

    Todd Wagner and Mark Cuban’s 2929 Prods. has preemptively optioned rights to “Serena,” the newest novel by Ron Rash, which HarperCollins subsid Ecco will release this fall. Nick Wechsler brought the project to 2929 and will produce in tandem with Wagner, Cuban and production prexy Marc Butan. Deal is valued at the mid-high six figures, […]

  • Mark Hamill and Ted Cruz Get

    Mark Hamill and Ted Cruz Get in Net Neutrality-Related Twitter Fight

    Todd Wagner and Mark Cuban’s 2929 Prods. has preemptively optioned rights to “Serena,” the newest novel by Ron Rash, which HarperCollins subsid Ecco will release this fall. Nick Wechsler brought the project to 2929 and will produce in tandem with Wagner, Cuban and production prexy Marc Butan. Deal is valued at the mid-high six figures, […]

  • 'Ethel & Ernest' Review

    Film Review: 'Ethel & Ernest'

    Todd Wagner and Mark Cuban’s 2929 Prods. has preemptively optioned rights to “Serena,” the newest novel by Ron Rash, which HarperCollins subsid Ecco will release this fall. Nick Wechsler brought the project to 2929 and will produce in tandem with Wagner, Cuban and production prexy Marc Butan. Deal is valued at the mid-high six figures, […]

More From Our Brands

Access exclusive content