‘10,000 BC’ wins weekend

Prehistoric adventure brings in $35.7 million

Warner Bros.’ “10,000 BC” speared a decent-sized aud as the prehistoric epic easily took the top spot with $35.7 million in a quiet frame in which no pics exceeded expectations.

Disney’s “College Road Trip” drove to a so-so bow of $14 million, while Will Ferrell laffer “Semi-Pro” continued to miss the hoop, falling a steep 62% in its second frame.

Though hopes for the Rolland Emmerich-helmed “10,000 BC” rose as high as $40 million-plus, the pic’s perf ended up right in line with studio expectations. No one expected “10,000 BC” to come close to the $71 million debut mounted by “300” over the same weekend last year.

If “10,000 BC” holds well, it could end up topping $100 million domestically, though predominantly negative reviews may foretell a weak hold. Pic opened strongly abroad, however, and is expected to hold up better there.

Auds were predominantly male, at 61%, but evenly split between those under and over 25, belying studio expectations that it would play younger.

Average was $10,478 per engagement at 3,410 theaters.

Opening gross for “College Road Trip” was a bit less than that of Martin Lawrence’s last pic, “Welcome Home Roscoe Jenkins,” which bowed to $16.2 million in February. That movie went on to gross $39 million, but Disney is hoping for higher returns from “Road Trip” as students begin their spring break this week. That could lead to weekday grosses that are much better than normal.

“College Road Trip” played 2,706 locations and averaged $5,174.

Lionsgate actioner “Bank Job” opened to a modest $5.7 million, right around where the studio had expected. Jason Statham starrer, which was a negative pickup for the studio, averaged $3,561 at 1,603 theaters.

Focus opened “Miss Pettigrew Lives for a Day” at 535 locations, where the Frances McDormand-Amy Adams starrer averaged $4,750 and grossed a total of $2.5 million.

New Line’s swan song “Semi-Pro” grossed just $5.8 million on its second weekend. Cume on the basketball comedy is $24.7 million after 10 days.

Sony’s “The Other Boleyn Girl” declined 51% in its second frame to $4 million, bringing the cume on the period sudser to $14.6 million.

In the second frame since its Oscar win, “No Country for Old Men” lost 836 theaters and saw its gross decline 61% to $1.6 million. Average take was $1,333 at 1,201 playdates. Cume stands at $72.7 million.

Oscar foreign-language winner “The Counterfeiters” expanded from 18 to 41 screens and boosted its gross 65% to $305,279. Cume for the Austrian pic is $705,497 after three weeks.

Also on the limited front, Warner Independent bowed the David Gordon Green-helmed drama “Snow Angels” to $14,000 at two theaters in Gotham. It will add two playdates in L.A. on Friday.

Sony Pictures Classics opened crime drama “Married Life” on nine screens, where the Chris Cooper starrer averaged $6,112, giving it a bow of $55,004.

SPC’s Chinese import “CJ7” took $41,098 at 19 locations, making its opening weekend average $2,163.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety