‘Mr. Romance’ woos New Regency

Seth Gordon to direct Jeff Roda's comic script

New Regency has acquired “Mr. Romance,” a pitch for a comedy that will be helmed by “Four Christmases” director Seth Gordon.

Jeff Roda (“The Siege of Fulton Avenue”) will pen the script.

Regency has acquired rights to a Joshuah Bearman article commissioned by GQ magazine. Tower of Babble’s Beau Bauman will produce with Gordon.

The pic will be a comedy about a cynical guy who is forced to enter the Mr. Romance competition to win back the love of his life. The competition, which finds hunks whose photos grace the bodice-ripping covers of romance novels, is a real event.

“Romance novels sell 50% of all books, and there is a convention where guys submit themselves to physical and psychological tests to determine their romantic IQ,” Gordon told Daily Variety.

Gordon and Bearman met when Gordon was filming the docu “King of Kong,” and Bearman, covering the subject matter for Harper’s magazine, became so involved he got a co-producer credit on the film.

Amy Israel, who recently joined Regency from Paramount Vantage, made the project her first significant acquisition.

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