CFG will release movie in March
State-run distributor the China Film Group will release “National Treasure: Book of Secrets” and “10,000 B.C.” in March, ending a three-month blackout on new Hollywood product.
The ban gave local pics “The Warlords” and “Assembly” an unimpeded B.O. run during the lucrative Christmas and Chinese New Year holiday periods.
The three pics will be imported on a revenue-share basis, according to Weng Li, spokesman at CFG, the nation’s chief importer of foreign movies.
The government allows only 20 foreign films on a revenue-share basis a year, with around 40 distributed on a flat-fee basis.
As previously announced, New Line’s “The Golden Compass” will also be released.
The release of the pics is a positive sign — there had been fears late last year a ban could be extended well into the year because of heightened trade tensions between Washington and Beijing.
CFG denied at the time that a blackout had been imposed and, to prove the point, cleared the year-old Will Smith movie “The Pursuit of Happyness” for a limited release in January. “The Water Horse,” which was a British-U.S. co-production, was also widely released this month.