Where there’s smoke there’s ire.
The U.S. movement to reflect smoking depictions in film ratings has reached across the Pond.
A British Medical Assn. report issued last week (ironically titled “Forever Cool”) urges the British Board of Film to automatically raise a film’s rating a notch — from, say, 15 to 18 — if it shows smoking in a positive light.
“It is essential that further action is taken to promote a tobacco-free lifestyle that deglamorizes smoking,” said Vivienne Nathanson, the BMA’s head of science and ethics, at the group’s annual confab in Edinburgh.
The report takes aim at Hollywood pics such as “Independence Day,” in which Will Smith chomps on a cigar, and “Pulp Fiction,” in which Uma Thurman seductively puffs away.
But it’s not just Yank A-listers contributing to the fuming problem of Brit teen smoking. Young Brit trendsetters from Amy Winehouse and Pete Doherty to Kate Moss and Lily Allen are rarely photographed without a cigarette nestled between their lips.
And the BMA report doesn’t spare TV. It suggests that soaps in which lots of characters smoke feature storylines in which they die of smoking-related illnesses.