Video-on-demand drives biz

Box office numbers don’t exactly reflect the current state of IFC, because the company, quite simply, doesn’t rely on theatrical grosses: “We’re in the day-and-date business,” says IFC’s topper Jonathan Sehring. “It’s a huge new revenue stream.”

Even with the company’s emphasis on video-on-demand, it can still boast the respectable box office success of 2007 Cannes winner “4 Months, 3 Weeks and 2 Days” ($1.2 million) and French pic “The Last Mistress” ($690,000).

In the last year, IFC has proved to be the most prolific player in arthouse distribution, picking up more than a half-dozen titles in Cannes and other key fests, and releasing two films every month.

B.O. CUME: $5.5 million

TOP PIC: “4 Months…,” $1.2 million

TOPPERS: Jonathan Sehring, prexy; Lisa Schwartz, exec VP of

distribution and business development; Arianna Bocco, VP of acquisitions and production

UP NEXT: “Un Secret” (Sept. 5), “Elite Squad” (Sept. 19), “Filth and Wisdom” (Oct. 15), “Fear(s) of the Dark” (Oct. 29), “Christmas Tale” (Nov. 14), “The Secret of the Grain” (Nov. 24), “Rome and Jewel” (Nov. 26), “Where God Left His Shoes” (Dec. 10)

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