You will be redirected back to your article in seconds

Freestyle Releasing

Honing alternative business model

With fewer distribs acquiring festival product, domestic booking expert Mark Borde and international sales vet Susan Jackson joined forces in 2004 to create Freestyle Releasing.

Unlike the average service distrib, Freestyle has DVD and international distribution deals with Fox and Odd Lot Entertainment that their clients can tap. If a filmmaker runs short on P&A, Freestyle can work with them to secure ad funds.

Company has demonstrated finesse in luring the under-21 male crowd to such genre fare as Uwe Boll’s fantasy pic “In the Name of the King” ($4.8 million) and Korean monster import “Dragon Wars” ($11 million). Impressed with the duo’s talents, Yari Film Group formed a joint venture with Freestyle to book a bulk of its slate.

And while Freestyle may collect a fee to release films, that’s not to say that the company takes just any indie pic under its wing.

Says Borde, “We have to deliver quality films to our exhibitors in order to compete with the studios.”

B.O.: $19 million

TOP PIC: “Dragon Wars,” $11 million

TOPPERS: Mark Borde and Susan Jackson, co-prexies

UP NEXT:

“The Haunting of Molly Hartley” (Oct. 31)

“Nobel Son” (4th quarter)

“Delgo” (Dec. 12)

More Film

  • Reese Witherspoon

    Reese Witherspoon Says a Director Sexually Assaulted Her When She Was 16

    With fewer distribs acquiring festival product, domestic booking expert Mark Borde and international sales vet Susan Jackson joined forces in 2004 to create Freestyle Releasing. Unlike the average service distrib, Freestyle has DVD and international distribution deals with Fox and Odd Lot Entertainment that their clients can tap. If a filmmaker runs short on P&A, […]

  • Jennifer LawrenceElle Women In Hollywood, Arrivals,

    Jennifer Lawrence Says Producer Put Her in 'Naked Lineup,' Told Her to Lose Weight

    With fewer distribs acquiring festival product, domestic booking expert Mark Borde and international sales vet Susan Jackson joined forces in 2004 to create Freestyle Releasing. Unlike the average service distrib, Freestyle has DVD and international distribution deals with Fox and Odd Lot Entertainment that their clients can tap. If a filmmaker runs short on P&A, […]

  • Frank Grillo Jamie Bell

    Frank Grillo, Jamie Bell to Star in Indie 'Donnybrook'

    With fewer distribs acquiring festival product, domestic booking expert Mark Borde and international sales vet Susan Jackson joined forces in 2004 to create Freestyle Releasing. Unlike the average service distrib, Freestyle has DVD and international distribution deals with Fox and Odd Lot Entertainment that their clients can tap. If a filmmaker runs short on P&A, […]

  • Antalya: Christopher Walken, Juliette Lewis Head

    Antalya Festival: Christopher Walken, Juliette Lewis Head Antalya Star Lineup

    With fewer distribs acquiring festival product, domestic booking expert Mark Borde and international sales vet Susan Jackson joined forces in 2004 to create Freestyle Releasing. Unlike the average service distrib, Freestyle has DVD and international distribution deals with Fox and Odd Lot Entertainment that their clients can tap. If a filmmaker runs short on P&A, […]

  • The Snowman Trailer

    ‘The Snowman’ Tops Studios’ TV Ad Spending

    With fewer distribs acquiring festival product, domestic booking expert Mark Borde and international sales vet Susan Jackson joined forces in 2004 to create Freestyle Releasing. Unlike the average service distrib, Freestyle has DVD and international distribution deals with Fox and Odd Lot Entertainment that their clients can tap. If a filmmaker runs short on P&A, […]

  • 'Geostorm' film premiere

    'Geostorm' Director Hopes Harvey Weinstein Scandal Signals 'Sea Change' for Hollywood

    With fewer distribs acquiring festival product, domestic booking expert Mark Borde and international sales vet Susan Jackson joined forces in 2004 to create Freestyle Releasing. Unlike the average service distrib, Freestyle has DVD and international distribution deals with Fox and Odd Lot Entertainment that their clients can tap. If a filmmaker runs short on P&A, […]

  • Ron Howard

    'Star Wars' Han Solo Movie Title Announced

    With fewer distribs acquiring festival product, domestic booking expert Mark Borde and international sales vet Susan Jackson joined forces in 2004 to create Freestyle Releasing. Unlike the average service distrib, Freestyle has DVD and international distribution deals with Fox and Odd Lot Entertainment that their clients can tap. If a filmmaker runs short on P&A, […]

More From Our Brands

Access exclusive content