String of Stateside hits fuel rise in admissions
STOCKHOLM — Sweden’s summer box office is shaping up to be its best ever, despite unusually warm weather, which normally keeps locals out of theaters.
During June and July, 2,539,455 tickets were sold compared with 2,381,467 in 2007.
The reason for the rise in admissions is due to a string of U.S. hits, including “Sex and the City,” “Mamma Mia!” “The Dark Knight,” “Kung-Fu Panda,” “The Chronicles of Narnia: Prince Caspian” and “Hancock.”
Per Martensson, programmer at cinema loop SF Bio, said: “Previously, Swedish distribs have been scared to open films during summer, thinking that people want to be outside at any cost. But in the past couple of years, film companies and distribs have started to rethink this. The weather does not have the impact that we previously thought.”
“Sex and the City” has so far pulled in $6.5 million, “Prince Caspian” has made $4.2 million, “The Dark Knight” has banked $3.9 million, “Mamma Mia!” $8.3 million, “Hancock” $2.3 million and “Kung- Fu Panda” $2 million.
The fourth Indiana Jones installment, “Indiana Jones and the Crystal Skull,” which opened mid-May, has so far made $6.3 million.