Teen comedy a major hit
BANGKOK — A teen comedy from studio GTH looks set to become the first major hit in Thailand this year after raking in nearly 40 million baht ($1.2 million) in its first weekend.
“Pidtermyai huajai wawoon”(Hormones) is directed by Songyos Sukmaganan (“Dorm”) covers four stories about young love in high school and college. Cast includes Charlie Trairat and Focus Jirakul from “Fan Chan,” Sirachat “Michael” Jearthavorn from “Dorm” and Chutima Teepanart from “Seasons Change.” “It’s our strongest-opening film,” says GTH executive Yongyuth Thongkongtoon. “We made $270,000 on the opening Thursday, and the revenue has been stable over the next three days.”
It’s considered a strong opening if a Thai pic opens with more than $180,000 on the first day.
“Hormones” capitalized on the school summer holidays and fact that there were no big Hollywood films opening that weekend.
New releases in Bangkok over the weekend include the U.S. remake of GTH’s Thai horror hit “Shutter” and “In the Valley of Elah.”
The Thai B.O. has been relatively subdued since January. So far the highest earner is Sahamongkol Film Intl.’s actioner “Chocolate,” which made about $2 million when released in February.