BUENOS AIRES — “Lalola” was the big winner at Wednesday’s 38th Martin Fierro TV awards, taking home nine prizes.
The comedy, which airs on America TV, won the top Golden Martin Fierro trophy for overall program, and took lead actor and actress and supporting actor in a comedy, as well as nods for direction, screenplay and acting revelation.
“Lalola” is about a womanizer who is transformed into a woman and must endure the same kind of abuse he used to dole out.
It is produced by Argentina’s Underground Contenidos and Israel-based Dori Media Group and been sold in tape and format versions to 52 territories over the past year, with Fox recently ordering a pilot.
The comedy helped America TV chalk up a total of 12 kudos.
Artear-Canal 13, which has climbed to first in the ratings over the past year to displace Telefe, topped the numbers with 13 awards, four of them for nursing telenovela “Mujeres de nadie” (Nobody’s Women).
Other wins were for venerable variety show “ShowMatch” and sports program “Futbol de Primera” (First Division Football), as well as kiddie telenovela “Patito Feo” (Ugly Duckling).
Telefe trailed in third with eight wins, led by “Television por la identidad” (Television for Identity), a miniseries based on kidnappings during the country’s 1976-83 military dictatorship.
The ceremony is organized by the Argentine Assn. of Television and Radio Journalists.
And the winners are:
GOLDEN MARTIN FIERRO, BEST PROGRAM OVERALL
“Lalola,” America TV
“Television por la identidad,” Telefe
“Mujeres de nadie,” Artear-Canal 13
“Patito Feo,” Artear-Canal 13
LEAD ACTOR, MINISERIES
Carlos Belloso, “Television por la identidad” and “Cuentos de Fontanarrosa” (Canal 7)
LEAD ACTRESS, MINISERIES
Cristina Banegas, “Mujeres asesinas” (Artear-Canal 13) and “200 anos” (Canal 7)
LEAD ACTOR, TELENOVELA
Luis Luque, “Mujeres de nadie”
LEAD ACTRESS, TELENOVELA
Susu Pecoraro, “Mujeres de nadie”
LEAD ACTOR, COMEDY
Luciano Castro, “Lalola”
LEAD ACTRESS, COMEDY
Carla Peterson, “Lalola”
SUPPORTING ACTOR, DRAMA
Gustavo Garzon, “Television por la identidad”
SUPPORTING ACTRESS, DRAMA
Lucrecia Capello, “Television por la identidad” and “Doble venganza” (Canal 9)
SUPPORTING ACTOR, COMEDY
Luis Ziembrowsky, “Lalola” and “Cuentos de Fontanarrosa”
SUPPORTING ACTRESS, COMEDY
Claudia Lapaco, “El capo” (Telefe)
Violeta Urtizberea, “Lalola”
“Lalola,” Susana Cardozo, Pablo Lago, Esther Feldman and Alejandro Maci
“Lalola,” Diego Suarez, Marcelo Suarez and Gustavo Luppi
“ShowMatch,” Artear-Canal 13
“La Liga,” Telefe
“America Noticias,” America TV
“Peter Capusotto y sus videos,” Canal 7
“Mananas informales,” Artear-Canal 13
“Susana Gimenez,” Telefe
“Futbol de Primera,” Artear-Canal 13
“Ver para Leer,” Telefe
“Badia en concierto,” Canal 7
“ShowMatch,” Artear-Canal 13
Ernestina Pais, “Mananas informales”
Marcelo Tinelli, “ShowMatch”
Anita Martinez, “Noche de ronda,” America TV
Diego Capusotto, “Peter Capusotto y sus videos”
Monica Gutierrez, “America Noticias”
Julio Bazan, “Telenoche,” Artear-Canal 13
ORIGINAL MUSICAL SCORE
“Mujeres de nadie”