You will be redirected back to your article in seconds

Fox Searchlight bets on ‘Slumdog’

Film looks to replicate 'Sunshine's' success

Fox Searchlight went from zero to 100 when it took on the release of Danny Boyle‘s rags-to-riches romance “Slumdog Millionaire.” The specialty label acquired the pic just before its launch at September’s Telluride and Toronto film fests and quickly ramped up “Slumdog” marketing materials in advance of the pic’s Nov. 12 limited release.

It had to.

While Boyle’s name has cachet with indie cinephiles, the pic has no name stars and a quirky title.

The movie, which is 80% English-language and 20% Hindi, follows a teen from the slums of Mumbai who answers every question right on India’s “Who Wants to Be a Millionaire?” “We do some of our best work under extreme pressure,” says Searchlight chief operating officer Nancy Utley. “The upside of the title is it doesn’t seem like anything you’ve ever heard before: it’s a contradiction in itself. We picked up the color palette of the foreign locale, and a beautiful girl, in action. Ultimately, it’s a feel-good movie.”

Searchlight is sending Boyle to spread his Brit charm on a press tour of a dozen American cities through October and November. And Searchlight will do what it did with “Little Miss Sunshine”: aim to conjure early buzz with word-of-mouth screenings, 215 to be exact, in 50 cities.

TV spots will spotlight the movie’s Bollywood soundtrack and closing-dance number, and look to build on reviews and awards, if they come.

Searchlight is supporting an Oscar campaign for the filmmaker — “it’s time,” says Utley — and adapted screenplay writer Simon Beaufoy.

“We always have the little underdog,” says Utley, who’s banking that “Slumdog” will place favorably against darker, grimmer Oscar competition. “This movie makes you feel good in a time of deepening anxiety.”

More Film

  • Sam Rockwell

    Film News Roundup: Sam Rockwell to Voice Gorilla in Angelina Jolie's 'One and Only Ivan'

    Fox Searchlight went from zero to 100 when it took on the release of Danny Boyle‘s rags-to-riches romance “Slumdog Millionaire.” The specialty label acquired the pic just before its launch at September’s Telluride and Toronto film fests and quickly ramped up “Slumdog” marketing materials in advance of the pic’s Nov. 12 limited release. It had […]

  • Meryl Streep Harvey Weinstein Jennifer Lawrence

    Harvey Weinstein Apologizes for Citing Meryl Streep, Jennifer Lawrence in Legal Defense

    Fox Searchlight went from zero to 100 when it took on the release of Danny Boyle‘s rags-to-riches romance “Slumdog Millionaire.” The specialty label acquired the pic just before its launch at September’s Telluride and Toronto film fests and quickly ramped up “Slumdog” marketing materials in advance of the pic’s Nov. 12 limited release. It had […]

  • Berlin 2018 Review: Sunday's Illness

    Berlin Film Review: 'Sunday's Illness'

    Fox Searchlight went from zero to 100 when it took on the release of Danny Boyle‘s rags-to-riches romance “Slumdog Millionaire.” The specialty label acquired the pic just before its launch at September’s Telluride and Toronto film fests and quickly ramped up “Slumdog” marketing materials in advance of the pic’s Nov. 12 limited release. It had […]

  • Goosebumps Sequel Cast

    'Goosebumps' Sequel Sets Ensemble Cast

    Fox Searchlight went from zero to 100 when it took on the release of Danny Boyle‘s rags-to-riches romance “Slumdog Millionaire.” The specialty label acquired the pic just before its launch at September’s Telluride and Toronto film fests and quickly ramped up “Slumdog” marketing materials in advance of the pic’s Nov. 12 limited release. It had […]

  • Jodie Foster Sterling K Brown

    Jodie Foster-Sterling K. Brown's 'Hotel Artemis' Gets Distribution

    Fox Searchlight went from zero to 100 when it took on the release of Danny Boyle‘s rags-to-riches romance “Slumdog Millionaire.” The specialty label acquired the pic just before its launch at September’s Telluride and Toronto film fests and quickly ramped up “Slumdog” marketing materials in advance of the pic’s Nov. 12 limited release. It had […]

  • Alexandre Desplat

    Will Alexandre Desplat Take Home Another Oscar? A History of Score Wins

    Fox Searchlight went from zero to 100 when it took on the release of Danny Boyle‘s rags-to-riches romance “Slumdog Millionaire.” The specialty label acquired the pic just before its launch at September’s Telluride and Toronto film fests and quickly ramped up “Slumdog” marketing materials in advance of the pic’s Nov. 12 limited release. It had […]

  • Tucker Tooley

    Broad Green's 'Fight Before Christmas' Santa Movie Revived by Tucker Tooley

    Fox Searchlight went from zero to 100 when it took on the release of Danny Boyle‘s rags-to-riches romance “Slumdog Millionaire.” The specialty label acquired the pic just before its launch at September’s Telluride and Toronto film fests and quickly ramped up “Slumdog” marketing materials in advance of the pic’s Nov. 12 limited release. It had […]

More From Our Brands

Access exclusive content