Initial reports put Thursday's gross at $467,000
HONG KONG — “The Mummy: The Tomb of the Dragon Emperor” scared up boffo numbers on its opening day in Hong Kong.
Initial reports put Thursday’s gross at HK$3.5 million ($467,000) but the numbers were revised upwards when the territory’s largest multiplex, the Grand Cinema, belatedly reported its takings.
With midnight sneak previews the total hit $500,000 from 39 plexes in Hong Kong and Macau.
According to distributor Edko, it was the biggest opening day of 2008 in the territory, the biggest Thursday opening on record for a non-holiday weekend and the biggest opening day for a Universal title since U’s slate began to be handled by Edko.
“This is a family film and a special effects movie, they always go down well in Hong Kong,” said U’s rep Maria Leung at Edko.
Pic was helped by its Chinese setting and a strong Asian cast. “Jet Li, Michelle Yeoh and Isabella (Leong) are all big stars. Although they did not come here for promotion we were able to assign Hong Kong journalists to the U.S. promo events,” said Leung. “Anthony Wong was in Hong Kong and helped.”