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Title: President

Zane Vella and his San Francisco software company have laid down much of the Java-based foundation necessary for studios to create Blu-ray bonus features. Perhaps its most high-profile accomplishment to date is the creation of the BD Live platform, a feature set that allows Blu-ray users to connect their devices to the Internet and interact online.

“We provide studios with the tools,” says Vella, whose former work experience includes making musicvideos with special content for the likes of the Who, Usher and the Rolling Stones.

As with introduction of standard-def DVDs, Vella says it may take a few years for studios to realize what really works well on Blu-ray.

“Who knew that director’s commentary was going to be so popular with regular DVDs?” he asks.

Vella believes his company will continue to be a leading force in the business — especially by continuing to work closely with consumer equipment manufacturers who produce Blu-ray machines.

“The main message I’d like to deliver is that it’s possible for studios to make really cool stuff quickly and inexpensively,” he says. “If they can do it inexpensively, they’ll take chances.”

POV: “The disc is going to be a living thing,” he says. “You are going to get expansiveness through the Internet. It’ll no longer be a fixed product.”

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