YouTube provides distrib-free zone

Vanguard Award

Viral video creation didn’t start with YouTube, but the paradigm changed the instant Chad Hurley and Steve Chen launched their visionary Flash-based video-sharing platform in early 2005.

“They’ve made it something so easy everyone can access it,” says Alison Savitch, chair of the PGA’s New Media Council. “As producers, first and foremost, we are content creators. It doesn’t matter for us whether it’s a 50-foot screen, a computer or a mobile phone.”

YouTube’s influence is so pervasive that everything from cameras to iPhones now come equipped to interface directly with the site, making Hurley and Chen “the most perfect selection” for this year’s Vanguard Award, according to PGA exec director Vance Van Petten. “It’s wonderful timing because we’re seeing such an enormous change in how the product is going to be distributed in our industry,” he says.

Eliminating barriers to distribution, YouTube provides an outlet for filmmakers, both professional and amateur, to broadcast their creativity directly to the masses.

“We are not production companies, AMPTP, studios and distributors,” says Van Petten. “We are a guild of producers as individuals. We obviously want to protect copyright, but we don’t have ownership over distribution facilities, so we’re not threatened by that.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading