You will be redirected back to your article in seconds

WWE unveils social networking site

Venture already has over 200,000 members

World Wrestling Entertainment has gotten into the social-networking biz.

Company has launched WWE Universe, an online destination for its millions of fans to gather and discuss all things related to its weekly TV shows, pay-per-view events and athletes.

WWE has quietly tested the venture since April and has already signed up more than 200,000 members without spending any coin on advertising.

Site’s seen as a way to keep WWE fans in one place and capitalize on it, rather than watch them click onto, say, MySpace, Facebook or YouTube.

The company will be able to collect more revenue from online ads and merchandise sales. It also creates a community to which it can promote upcoming projects, including its slate of films that start rolling out early next year, beginning with the Renny Harlin-helmed actioner “12 Rounds,” starring John Cena.

WWE Universe includes the requisite profile pages, message boards, discussion groups, live chats and blogs but also includes active participation by more than 80 of the company’s high-profile wrestlers.

Site attracts mostly men 18-35. But it’s also proved popular among women, who account for 40% of its members.

“People are looking less for a passive experience and more for an interactive experience,” said Brian Kalinowski, WWE general manager of digital media.

Company also found that its audience wanted more video and less focus on text.

“They want more interaction with talent and richer media,” Kalinowski said. “We’ll be making the transition to a site that’s more image- and video-heavy.”

As part of that effort, WWE.com launched an enhanced video player last month that already has boosted viewership of original programming by 77% and increased ad impressions by 95% through pre-roll ads that play in front of content.

More TV

  • Lena Dunham

    Lena Dunham Apologizes for Defending 'Girls' Writer Accused of Sexual Assault

    World Wrestling Entertainment has gotten into the social-networking biz. Company has launched WWE Universe, an online destination for its millions of fans to gather and discuss all things related to its weekly TV shows, pay-per-view events and athletes. WWE has quietly tested the venture since April and has already signed up more than 200,000 members […]

  • David Cassidy'Once In A Lifetime' concert

    David Cassidy Hospitalized With Organ Failure

    World Wrestling Entertainment has gotten into the social-networking biz. Company has launched WWE Universe, an online destination for its millions of fans to gather and discuss all things related to its weekly TV shows, pay-per-view events and athletes. WWE has quietly tested the venture since April and has already signed up more than 200,000 members […]

  • 'Sense8': Lana Wachowski on How Show's

    Lana Wachowski on How 'Sense8' Crew Stepped Out of Their Comfort Zone

    World Wrestling Entertainment has gotten into the social-networking biz. Company has launched WWE Universe, an online destination for its millions of fans to gather and discuss all things related to its weekly TV shows, pay-per-view events and athletes. WWE has quietly tested the venture since April and has already signed up more than 200,000 members […]

  • ANN WEDGEWORTH Actress Ann Wedgeworth poses

    Ann Wedgeworth, 'Three's Company' Actress, Dies at 83

    World Wrestling Entertainment has gotten into the social-networking biz. Company has launched WWE Universe, an online destination for its millions of fans to gather and discuss all things related to its weekly TV shows, pay-per-view events and athletes. WWE has quietly tested the venture since April and has already signed up more than 200,000 members […]

  • Transparent

    'Transparent' Without Jeffrey Tambor? Unimaginable But Possible. Here's How

    World Wrestling Entertainment has gotten into the social-networking biz. Company has launched WWE Universe, an online destination for its millions of fans to gather and discuss all things related to its weekly TV shows, pay-per-view events and athletes. WWE has quietly tested the venture since April and has already signed up more than 200,000 members […]

More From Our Brands

Access exclusive content