Usage rises by 42%
LONDON — The number of users accessing Disney’s U.K. website has surged dramatically since the company revamped the site in December.Disney claims traffic soared by 42% as a result of the overhaul, the first localized version of a Disney site. Unique users of the site have grown by 55% year-on-year since January 2007 to more than three million a month, according to Disney. On average users are spending 30 minutes on Disney.co.uk watching video or channels, listening to music or playing games. As part of the revamp, designed to take advantage of faster broadband connections, Disney Xtreme Digital was introduced allowing young auds to post their own content and network with friends. Cindy Rose, who took over as senior vice president and managing director, Walter Disney Internet Group, Europe, Middle East and Africa a year ago, said: “We experienced our best ever month in January, with unique users and page views beating all previous records.” The U.K. December launch followed the successful reinvention of Disney.com in the U.S. last year. This brought together the various different online offerings in one single destination resulting in a 25% increase in unique visitors.